This study was conducted to conduct a study on the relationship between perceived value, self-efficacy, tourism satisfaction, and tourism behavior intention of educational tourism products recognized from the perspective of students in the educational field. The study target sample was for college students or higher who experienced educational tourism and high school or higher workers in educational institutions. Regionally, the survey was conducted by setting the scope nationwide, centering on metropolitan cities such as Seoul, Gyeonggi, Daejeon, Daegu, and Busan. The conclusions and implications of the study based on the theoretical consideration and empirical research results of this study can be presented as follows.First, a clear conceptual definition of educational tourism is tourism with a clear purpose in terms of education among various types of tourism, and it is an activity to visit the region or country for relatively young people in terms of effectiveness and motivation of learning through experience and experience. In terms of the tourism industry, it can be a key tourist in that it is a sustainable tourist, has a clear purpose, stays for a relatively long time compared to other types of tourism, and has a high revisit and positive word of mouth effect.In addition, in terms of marketing and public relations, a necessary policy approach is needed in advance to establish a strategy and approach to it