The purpose of this study is to identify the economic value of Hallyu cultural experiences through quantitative research that evaluates the economic value of Hallyu cultural experiences of French Hallyu recipients using a contingent valuation method. First, bid amount, age, experience with Hallyu products, interest in Hallyu, and intention to visit Korea were found to affect willingness to pay for Hallyu cultural experiences of French Hallyu recipients. The bid amount and age had a negative effect, and as the bid amount and age for Hallyu cultural experiences increased, the probability of willingness to pay decreased. On the other hand, experience with Hallyu products, interest in Hallyu, and intention to visit Korea has a positive influence. As experience with Hallyu products, interest in Hallyu and intention to visit Korea increase, the probability of willingness to pay increases. Second, as a result of evaluating the value of Hallyu cultural experiences of French Hallyu recipients, the willingness to pay of Hallyu cultural experiences of French Hallyu recipients based on WTP mean was estimated at 290.09 Euro (413,999.30 Won). And based on WTP truncated mean, willingness to pay for Hallyu cultural experiences was estimated at 242.71 Euro (346,382.92 Won).