This study aims to suggest a competitive advantage in bakery operation and to increase bakery impulse purchase and revisit intention through the impact of bakery marketing mix on impulse purchase and revisit intention and the moderating effect of bakery involvement. A total of 358 copies of the questionnaire were used for the final analysis. The hypothesis verification results and suggestions of this study to achieve these research objectives are as follows. As a result of the impact of Hypothesis 1's bakery marketing mix on impulse purchase, places have no significant impact on impulse purchase, and products, prices, and promotions have a positive (+) significant impact on impulse purchase. The impulse purchase of Hypothesis 2 has a positive (+) significant effect on the intention to revisit, and the mediating effect of impulse purchase of Hypothesis 3 is that impulse purchase due to products, prices, and promotions, excluding places, increases the intention to revisit. The moderating effect of bakery involvement in Hypothesis 4 and Hypothesis 5 was statistically significant, and the high involvement of bakery involvement strengthens the impact of price and promotion on impulse purchase and increases the intention to revisit. As a result of this study, it is judged that bakery companies pay attention to the quality, price, and promotion of products to encourage impulse purchases can increase their revisit intention. In addition, this study has academic significance in that it is a study that advances the understanding of the impact of marketing mix on impulse purchase and the intention to revisit in consideration of the moderating effect of bakery involvement.