The Jinju Namgang Lantern Festival, which has been selected as an honorary representative festival of Korea by the Ministry of Culture, Sports and Tourism since 2014, is a luxury global festival exported to Canada and the United States. The Jinju Namgang Lantern Festival, which has been handed down along with the history of the Jinju battle among the three major battles of the Japanese Invasion of Korea in 1592, has been steadily gaining popularity among tourists for its colorful exhibitions and hands-on events. This study was conducted on the Jinju Namgang Lantern Festival by applying the text mining analysis technique currently used in tourism and festival research. As a result of the study, first, in addition to festival-related regions and places, words such as fireworks, Gaecheon Arts Festival, travel, event, history, fall, Korea, place, and hope showed a high frequency of occurrence. Second, as a result of centrality analysis, travel, events, and parking showed high degree centrality, while homepage, time, opening, and region showed high closeness centrality. Third, as a result of CONCOR analysis, a total of four clusters highly related to the Jinju Namgang Lantern Festival were formed.