Intangible cultural heritage (ICH) has significant potential value and is important for development and sustainability. This has led international organisations and national governments to regulate its protection. Jordan has taken various initiatives in this field. However, those initiatives have encountered challenges because a debate has arisen in Jordan as to whether ICH is public property, or falls under the protection of intellectual property rights, or should receive protection under a sui generis system. This paper is concerned with studying the issue of legal protection of ICH according to the relevant Jordanian legislation. It presents a comparative study of the various systems currently used to protect ICH, with the aim of identifying an effective means of protecting Jordan’s intangible cultural heritage.