요약 제1장 서론 1제1절 연구의 배경 및 필요성 ···········································································11. 연구의 배경 ······························································································12. 연구의 필요성 ···························································································3제2절 연구의 목적 ···························································································4제3절 연구의 내용 및 방법 ··············································································51. 주요 연구 내용 ··························································································52. 연구 범위 및 수행 방법 ·············································································5제2장 한·중·일 국제 전자상거래 시장 현황 7제1절 한국의 시장규모 및 주요 품목 ·······························································71. 일반 현황 ··································································································72. 對중 국제 전자상거래 현황 ······································································103. 對일 국제 전자상거래 현황 ······································································12제2절 중국의 시장규모 및 주요 품목 ·····························································14제3절 일본의 시장규모 및 주요 품목 ·····························································18제3장 한·중·일 국제 전자상거래 물류배송 유형 분석 20제1절 한ㆍ중ㆍ일 국제 전자상거래 통관제도 현황 ·······································211. 한국의 국제 전자상거래 통관제도 ····························································212. 중국의 국제 전자상거래 통관제도 ····························································273. 일본의 국제 전자상거래 통관제도 ····························································30제2절 한-중 물류배송 유형 ···········································································351. 대중 국제 전자상거래 수출 물류 유형 ······················································352. 한중 전자상거래 해상배송 추진 현황 ·······················································39제3절 한-일 물류배송 유형 ···········································································431. 대일 국제 전자상거래 수출 물류 유형 ······················································432. 한일 전자상거래 해상배송 추진 현황 ·······················································43제4절 글로벌 전자상거래 기업의 비즈니스 모델 ············································461. 아마존의 비즈니스 모델 ··········································································462. 알리바바의 비즈니스 모델 ·······································································48제5절 소결 ····································································································51제4장 우리나라 국제 전자상거래 해상운송 전환수요 추정 53제1절 해상운송 전환수요 추정 방법 ······························································53제2절 국제 전자상거래 시장규모 추정방법 ····················································54제3절 한-중, 한-일 전자상거래 규모 전망 ····················································571. 한-중, 한-일 전자상거래 시계열 자료 검토 ·············································572. 한-중, 한-일 전자상거래 시장 규모와 경제지표와의 상관관계 검토 ·········613. 한-중, 한-일 전자상거래 규모 전망 ························································664. 한-중, 한-일 전자상거래 운송 수단 검토 ·················································76제4절 해상운송 전환비율 및 수요 추정 ··························································791. 해상운송 전환수요 추정 방법 ··································································792. 설문조사를 통한 전환비율 추정 ·······························································823. Sea & Air 복합운송 ···············································································924. 수요 추정 ·······························································································95제5절 사례연구 ·····························································································981. 전자상거래와 버블 ··················································································982. 인도네시아 ··························································································100제6절 소결 ·································································································107제5장 한-중, 한-일 국제 전자상거래와 연계한 항만 활성화 방안 108제1절 해운 전환수요에 따른 위한 항만의 역할 가능성 분석 ·························108제2절 해운 전환물량 증대를 위한 항만의 대응방안 ·····································1101. 글로벌 전자상거래 물류 거점 조성 ························································1102. 한-중, 한-일, 한-러 페리노선 확대 ······················································1113. 제도 개선 및 지원 ·················································································113제3절 소결 ·································································································115제6장 결론 및 정책제언 116제1절 요약 및 결론 ·····················································································1161. 한중일 삼국간의 전자상거래 시장의 성장세 ···········································1162. 항공운송에서 해상운송으로의 수요 전환 가능성 ····································1163. 전환비율 추정 ······················································································1174. 인도네시아 전자상거래 사례 연구 ·························································1185. 항만 활성화 방안 ··················································································118제2절 정책제언 ···························································································1201. 법제도 개선 ··························································································1212. 인프라(물류 풀필먼트 센터) 구축 ··························································1263. 전자상거래 기업 육성 및 전문 인력 양성 ···············································128참고문헌 130부록 134