Chapter 01 관광정책의 개요제1절 정책의 개념과 특성···················································21 정책의 개념······································································ 22 정책의 성격······································································ 33 정책의 특성······································································ 4제2절 관광정책의 개념과 특성··············································61 관광정책의 개념································································ 62 관광정책의 특성······························································10제3절 관광정책의 목표와 유형············································111 관광정책의 이념······························································112 관광정책의 필요성··························································143 관광정책의 목표······························································164 관광정책의 체계와 유형 ··················································19제4절 관광정책의 형성과정···············································221 관광정책의 형성······························································222 관광정책의 결정······························································223 관광정책의 집행······························································274 관광정책의 수용······························································295 관광정책 평가 ································································30Chapter 02 관광 조직 기구제1절 세계 관광기구·······················································381 세계 관광기구(UNWTO)··················································382 경제협력개발기구(OECD)················································393 아시아·태평양경제협력체(APEC)·····································394 아시아·태평양관광협회(PATA)········································405 ASEAN(동남아 연합)······················································41Chapter 03 한국의 관광행정조직제1절 관광행정조직의 의의와 특성·······································601 관광행정조직의 의의·······················································602 관광행정조직의 특성······················································623 관광행정조직의 기능·······················································63제2절 정부 관광행정 기관과 역할········································641 문화체육관광부·······························································642 한국관광공사··································································673 한국문화 관광연구원·······················································704 지방자치단체··································································72Chapter 04 주요 국가의 관광정책제1절 미국의 관광정책····················································781 관광조직·········································································782 관광 진흥정책·································································81제2절 영국의 관광정책····················································841 관광기구 및 역할·····························································842 관광 진흥정책·································································85제3절 프랑스의 관광정책··················································861 관광기구 및 역할·····························································862 관광 진흥정책·································································883 관광정책 동향·································································90제4절 스페인의 관광정책··················································911 관광기구 및 역할·····························································912 관광 진흥정책·································································923 관광정책 동향·································································93제5절 중국의 관광정책·····················································951 관광기구 및 역할·····························································952 관광 진흥정책·································································963 관광정책 동향·································································97Chapter 05 한국 관광정책의 변천제1절 한국 관광정책의 변천············································ 1061 1950년대 관광정책······················································1062 1960년대 관광정책······················································1063 1970년대 관광정책······················································1074 1980년대 관광정책······················································1095 1990년대 관광정책······················································1116 2000년대 관광정책······················································1117 우리나라 시대별 관광정책의 변화···································113제2절 우리나라 역대 대통령과 관광정책······························ 1151 박정희 대통령의 관광정책(1963~1979)·······················1152 전두환 대통령의 관광정책(1980~1988)·······················1163 노태우 대통령의 관광정책(1988~1993)·······················1174 김영삼 대통령의 관광정책(1993~1998)·······················1175 김대중 대통령의 관광정책(1998~2003)·······················1186 노무현 대통령의 관광정책(2003~2008)·······················1197 이명박 정부의 관광정책(2008~2013)···························1208 문재인 정부의 관광정책(2017~2022)···························121제3절 한국관광의 문제점 및 개선사항································· 1231 정책방향 부문······························································1242 마케팅 전략 부문···························································1253 수용태세 개선 및 확충부문·············································127Chapter 06 관광정책의 방향제1절 새로운 관광정책의 추진방향····································· 1321 관광정책 변화의 필요성·················································1322 새로운 관광발전 모색····················································1333 새로운 관광정책 추진방향··············································1354 관광정책 추진전략························································1395 관광정책 추진 개선방안·················································145제2절 미래관광정책 수요 ··············································· 1511 새로운 관광정책 수요····················································1512 방한 및 국내 관광수요 확대 정책····································152제3절 관광 브랜드 전략·················································· 1551 관광브랜드의 개념························································1562 관광브랜드의 특징························································1563 관광브랜드의 효율성·····················································1584 세계의 도시 관광브랜드·················································1585 관광브랜드 개발전략·····················································162제4절 국제 관광정책의 방향············································ 1641 국제 관광정책의 중장기 계획수립···································1642 글로벌 관광중심지 역할을 위한 정책수립························1653 시장다변화 전략····························································1654 차별화된 관광상품개발··················································1675 국제 관광 진흥정책·······················································1686 관광선진국의 국제 관광정책사례····································171Chapter 07 지방화 시대의 관광정책제1절 지방자치제와 관광산업·········································· 1821 지방시대의 의의····························································1822 지방시대의 관광정책·····················································1843 지방 관광산업에 대한 기대·············································185제2절 지방자치 시대의 관광정책······································· 1861 지방자치단체 관광정책의 개념·······································1862 지방자치단체 관광정책의 역할·······································1873 지방자치시대의 관광정책 개발방향································191제3절 지방자치시대의 관광············································· 1981 지역 관광 활성화와 관광정책·········································2002 지역 관광 활성화 요인···················································2033 지역 관광 활성화 방향···················································2074 지역 관광 이해관계자····················································2125 외국의 지역 관광 현황···················································215제4절 지방자치시대의 관광 진흥정책·································· 2181 관광환경조성································································2182 지역주민 참여와 관광개발··············································2183 관광행정조직································································2204 관광행정의 기능····························································2215 관광산업 자원·······························································2226 투자환경 조성·······························································2227 관광 마케팅·홍보··························································2238 관광개발·······································································2239 관광규제 합리화 및 관광산업 경쟁력 강화·······················22410 관광서비스의 고급화·····················································225제5절 지역거점 관광도시 육성정책····································· 2261 국제적 수준의 관광거점도시 육성···································2262 지역특화 문화자원의 관광상품화····································2273 테마·체험형 관광자원 개발············································2284 환경이 살아있는 지속가능한 관광자원 개발·····················2285 문화관광 콘텐츠 산업육성과 지역 관광정보 시스템 구축··2296 융·복합 관광산업육성···················································230제6절 지역 관광개발 패러다임의 변화································· 2321 지역 관광자원 개발 패러다임의 변화······························2322 질적 관광, 품질 관광에 대한 요구 확대···························2323 지역 관광자원 개발 전담조직 신설확대···························2344 지역 관광개발 사업에 대한 관리·운영의 중요성 확대·······234Chapter 08 관광개발정책제1절 관광개발··························································· 2401 관광개발의 개념····························································2402 관광개발의 영향····························································2403 관광자원 개발·······························································2434 관광개발 계획·······························································2445 관광개발 유형·······························································2456 관광인프라 개선····························································246제2절 관광개발정책····················································· 2491 관광개발정책································································2502 관광개발정책의 수용태도···············································252제3절 지속가능한 관광개발정책········································ 2531 지속가능한 관광개발의 개념··········································2532 지속가능한 관광개발의 원칙··········································2543 지속가능한 관광개발의 기준··········································255Chapter 09 국민관광정책제1절 국민관광 촉진····················································· 2621 국민관광정책의 개념·····················································2622 국민관광정책의 현황·····················································2633 국민관광의 효과와 중요성··············································2644 국민관광의 정책 방향과 대안·········································264제2절 복지관광정책······················································ 2671 복지관광의 개념····························································2672 복지관광의 이념····························································2683 국내·외 복지관광정책 사례············································2694 한국의 복지관광정책·····················································272제3절 여가관광정책······················································ 2731 여가정책의 개념····························································2732 여가정책의 목적과 의의·················································2743 여가정책의 필요성························································2754 여가정책의 역할····························································2775 국내·외 여가정책 현황···················································2786 여가정책의 방향····························································286Chapter 10 스마트시대의 관광정책제1절 스마트 관광의 개념··············································· 2941 스마트 관광이란···························································2942 스마트 관광의 발전·······················································2983 스마트 관광환경 조성····················································299제2절 스마트 관광 콘텐츠 개발········································· 3041 스마트 관광 콘텐츠·······················································3042 관광 콘텐츠 개발 투자···················································308제3절 국외 주요국가의 스마트 관광 사례······························ 3121 공급자 측면에서의 스마트 관광사례·······························3122 수요자 측면에서의 스마트 관광······································317Chapter 11 DMZ 평화관광정책제1절 DMZ 관광의 개념················································· 3241 DMZ 관광····································································3242 DMZ 관광의 중요성······················································3253 DMZ 관광개발 계획······················································325제2절 DMZ 관광정책 방향·············································· 3261 DMZ 관광특구 정책 방안···············································3262 DMZ 관광 활성화 정책 방안··········································3293 DMZ 관광의 장·단기 정책 제안······································330제3절 DMZ 관광개발 및 육성방향······································ 3331 갈등에서 평화의 상징인 DMZ········································3332 DMZ 평화개발의 실질적 효과········································3333 DMZ 개발 방향성··························································334제4절 DMZ 관광 프로그램 제안········································ 3351 안보관광·······································································3352 생태관광·······································································3373 역사관광·······································································3394 문화·레저 관광·····························································339Chapter 12 한국의 관광진흥 개념과 정책제1절 관광 진흥의 개념·················································· 3441 관광 진흥법 ·································································3442 관광 진흥계획·······························································3443 관광 진흥의 정책적 제언················································350제2절 관광산업 지원정책················································ 3511 관광산업 규제정책························································3512 금융 및 세제지원 정책···················································3523 관광산업 일자리창출 방향··············································354제3절 관광상품개발정책················································ 3551 관광상품의 특성 ···························································3552 해외 관광패키지 공연상품 사례······································3563 관광상품개발································································3574 문화관광 축제 육성 및 개발············································3595 미래의 지속가능한 관광상품개발····································361Chapter 13 미래 관광 환경 변화와 관광정책 방향제1절 미래관광의 환경 변화와 수요전망······························ 3681 미래관광의 환경 변화····················································3682 미래관광정책 수요전망··················································372제2절 미래관광정책 환경 변화 및 전망································ 3731 여건변화 분석·······························································3732 관광객 성향변화 분석····················································377제3절 한국관광의 문제점 및 개선방안································· 3791 정책방향 부문·······························································3792 마케팅 전략방향 부문····················································3813 수용태세 개선 및 확충부문·············································384제4절 미래관광의 정책 방향············································ 3861 대한민국 관광혁신 전략·················································3872 경쟁력 있는 관광산업 생태계 구축··································3883 관광 콘텐츠와 창조역량 강화·········································3884 관광산업의 지속적 성장을 위한 인프라 조성····················3895 지역 관광 활성화를 위한 기반강화··································389제5절 4차 산업혁명시대의 관광정책··································· 3901 관광환경의 변화····························································3912 4차 산업혁명시대의 관광산업········································394제6절 한국 관광산업의 업그레이드 전략······························· 3971 미래 유망산업인 관광····················································3972 미래 관광의 7대 트렌드·················································3983 한국관광산업의 업그레이드 전략····································403용어정리···································································· 406참고문헌···································································· 408