Chapter01 독립성검정에 의한 앙케트 처리 ·································· 21. 개요 ······················································································ 42. 크로스 집계표와 독립성검정 ············································· 6Chapter02 의사결정나무에 의한 앙케트 처리 ···························· 121. 개요 ···················································································· 142. 의사결정나무 작성의 순서 ················································· 18Chapter03 대응분석에 의한 앙케트 처리 ····································· 281. 개요 ···················································································· 302. 대응분석을 위한 순서 ························································ 32Chapter04 다중대응분석에 의한 앙케트 처리 ····························· 481. 개요 ···················································································· 502. 다중대응분석을 위한 순서 ················································· 53Chapter05 범주형 회귀분석에 의한 앙케트 처리 ························ 621. 개요 ···················································································· 642. 범주형 회귀분석을 위한 순서 ··········································· 67Chapter06 순서형 회귀분석에 의한 앙케트 처리 ························ 781. 개요 ···················································································· 802. 순서형 회귀분석을 위한 순서 ··········································· 83Chapter07 앙케트 조사표의 작성 ·················································· 921. 개요 ···················································································· 942. 조사 테마 ㆍ 연구 테마의 결정 ············································ 973. 구체적인 앙케트 조사의 기획 ··········································· 994. 조사표의 작성 ·································································· 1035. 앙케트 조사표의 수정 및 점검 ······································· 1116. 앙케트 조사표의 완성 ····················································· 1117. 앙케트 조사의 개시 ························································· 1158. 보고서 ㆍ 논문의 작성 ························································ 116Chapter08 주성분분석에 의한 앙케트 처리 ······························· 1181. 개요 ·················································································· 1202. 주성분분석의 실제 ··························································· 1233. 상관행렬에 의한 주성분분석 ··········································· 135Chapter09 요인분석에 의한 앙케트 처리 ··································· 1401. 공통요인 추출 ·································································· 1422. 요인분석의 실제 ······························································ 1453. 주축요인추출에 의한 요인분석 ········································ 153Chapter10 군집분석과 판별분석에 의한 앙케트 처리 ·············· 1581. 분류와 판별 ······································································ 1602. 질문항목을 변수로 하는 군집분석 ·································· 1613. 조사회답자를 변수로 한 군집변수 ·································· 1654. 주성분점수를 변수로 하는 군집분석 ······························ 1695. 판별분석의 실제 ······························································ 1786. 그룹마다의 중요항목 탐색 ·············································· 185Chapter11 복수의 단일회답에 대한 분석(Ⅰ)-요인분석과 신뢰도분석 ·· 1901. 설문지 예 ········································································· 1922. 질문항목 ··········································································· 1963. 기본 개념 ······································································· 1984. SPSS의 처리 절차 ··························································· 205Chapter12 복수의 단일회답에 대한 분석(Ⅱ)-대응분석 ·················· 2241. 질문항목 ··········································································· 2262. 기본 개념 ········································································· 2313. SPSS의 처리 절차 ··························································· 238Chapter13 비모수적 검정 ····························································· 2481. 그룹 간의 차이 검정 ························································ 2502. 비모수적 검정의 실제 ····················································· 251Chapter14 요인분석과 항목분석 ·················································· 2641. 분석의 배경 ······································································ 2662. 분석순서 ··········································································· 2693. 연구대상 ··········································································· 298● 참고문헌 / 328● Index / 331