영문목차
Preface=vii
Editors' Note=ix
Introduction=1
Part I. The Matching Law: Against Reflexology=11
1. Relative and Absolute Strength of Response as a Function of Frequency of Reinforcement=15
2. Toward a Law of Response Strength=22
3. Derivatives of Matching=59
4. Melioration as Behavioral Dynamism=74
Part II. Self-Control=101
5. Choice and Delay of Reinforcement=107
6. Self-Control as Response Strength=121
7. On the Functions Relating Delay, Reinforcer Value, and Behavior=139
8. Lost and Found: One Self=144
9. A Theory of Addiction=160
Part III. Against Optimization=189
10. Stability, Melioration, and Natural Selection=194
11. Rational Choice Theory: Necessary but Not Sufficient=226
12. Behavior, Reinforcement, and Utility=251
13. Experiments on Stable Suboptimality in Individual Behavior=266
14. Melioration: A Theory of Distributed Choice=274
15. Preferences or Principles: Alternative Guidelines for Choice=293
References=313
Index=331