영문목차
Preface=xi
PART I. ON LEARNING BY ASKING=1
Chapter 1. Why Study Price Stickiness? Why This Way?=3
Chapter 2. Antecedents=16
Chapter 3. Research Design=47
PART II. THE BASIC FINDINGS=81
Chapter 4. Wouldn't It Be Nice to Know...? The Factual Basis for Theories of Price Stickiness=83
Chapter 5. Basic Results on the Twelve Theories=107
PART III. DETAILED FJNDINGS ON EACH THEORY=127
Chapter 6. Nominal Contracting=129
Chapter 7. Implicit Contracts=149
Chapter 8. Judging Quality by Price=165
Chapter 9. Psychological Pricing Points=175
Chapter 10. Procyclical Elasticity of Demand=186
Chapter 11. Cost-Based Pricing: Lags from the Chain of Production=197
Chapter 12. Constant Marginal Cost=211
Chapter 13. Costs of Adjusting Prices=226
Chapter 14. Hierarchy=253
Chapter 15. Coordination Failure=260
Chapter 16. Inventories=274
Chapter 17. Nonprice Competition=283
PART IV. WRAPPING UP=293
Chapter 18. What Have We Learned?=295
Appendix A. Manufacturing Interview=315
Appendix B. List of Variable Names=337
Notes=339
Bibliography=361
Index=371