영문목차
Acknowledgment=xvii
I. Introducing eBay Business=1
1. Introduction=3
Who Should Read This Book?=8
eBay's Place=9
You're in Business Now=11
Customer Service=12
Find Your Niche=13
Work=13
State of Retail=14
Call to Action=16
II. Getting Started=27
2. Setting Yourself Up Legally=29
Sole Proprietorship=30
Partnership=35
Corporations=39
Hybrid Forms=43
Virtual Businesses=43
And Then You Grow=45
Taxation=45
Resources=46
Conclusion=47
3. Business Details=49
Sales Tax License=50
Business License=52
Regulations=53
Employees=54
Independent Contractors=54
Insurance=59
Bank Account=60
Tax Number=61
Merchant Credit Card Account=61
Trademark=62
Accounting=62
Manual Accounting=63
Branding=64
Resources=69
4. Equipment, Supplies, and Space=71
Hardware=72
Software=74
Internet Access=76
Home Router=77
Long Distance Service=78
Business Machines=79
Office Furniture=81
Office Supplies=81
Office Premises=82
Storage, Packing, and Shipping=83
Tax Deduction=84
Inexpensive Home Office=85
On the Road=87
5. Finding Inventory=91
Basics=92
The List=93
Go for It!=121
6. Borrowing Money=123
Savings=124
Credit Cards=124
Relatives=126
Angels=126
Bank=126
Other Lending Sources=133
III. Business As Usual=137
7. Selling on eBay=139
Types of Auctions=140
Listing an Auction=143
Taboo Items=151
Illicit Practices=156
Passive Endeavor=160
The Heart of the Matter=161
8. Auction Details=163
Advertising=164
Placement=175
Timing=175
Valuation=177
Linking=177
About Me=178
Where the Work Is=179
9. Photographs=181
Taking Photographs=182
Digital Camera=189
Image Editing=191
It's Your Call=195
Image Services=196
10. Pricing=201
Prices=202
eBay Research=203
Online Research=204
Offline Research=207
Trial and Error=208
Selling Strategy=209
11. Special Auctions=213
Special Section Auctions=214
Separate Auctions=216
The Reality=224
12. Fulfillment=227
Drop Shipping=228
Normal Operations=229
The Digital Goal=252
13. Receiving Payment=257
Merchant Credit Card Account=258
If You Can't Get a Merchant Account=261
Money Orders and Cashier's Checks=262
Checks=266
Online Payment Services=268
Cash on Delivery(COD)=270
Don't Sell on Credit=270
What Should I Do?=272
14. Selling Your Services=275
Advertising=276
What to Sell?=278
Strategy=284
Elance=287
IV. Unpleasantries=293
15. Dealing with Buyer Fraud=295
Fraud=296
Remedies?=303
Some Afterthoughts=305
V. Making It Work=307
16. Software Features=309
Auction Management Software=310
eCommerce Software=314
17. Software Assistance=317
eBay's Programming Aids=319
Andale=322
Merchant-Veeo=332
Auction Management Services and Software=333
Custom Programming=336
Accounting Software=336
18. Customer Service=339
Feedback=340
Credit Card Chargebacks=341
Guarantees=341
Payment=344
Escrow.com=345
Square Trade=347
Authentication Services=347
Returns=347
Timeliness=348
Full information=348
Software=348
Offline Customer Service=349
Experiment=349
Not Just This or That=351
VI. Operate Smart=353
19. eBay Storefront=355
What Is a Storefront?=356
Informal eBay Storefront=358
eBay Stores=360
What Else?=360
20. Other Storefronts=365
Marketing=366
Website=368
Domain Name=370
Your Domain Name=371
eCommerce Software=374
How Many Domains?=379
Bonding to eBay=381
eBay's Hidden Market=383
About Me Webpage=391
21. Selling Internationally=393
Selling=394
Buying to Sell=403
Buying=405
Merged Markets=405
New Yankee Traders in Force=406
22. Determining Your Profit=409
How Are You Doing?=410
Expenses=415
Profit=419
23. Developing a Strategy=421
Commodity Products=422
Value-Added Products=437
Not the Same=443
24. Education=445
eBay University=447
eBay Live!=447
Books about eBay=448
eBay Tutorials=448
Business Seminars=448
Business Books=449
Web Development Tutorials=450
Web Books=450
VII. Something for Business Buyers=453
25. Buying on eBay=455
Normal Buying=456
Buying for Your Business=456
Organizing Your Buying=461
Services=466
We Have Stories=466
Appendix I. The Top 10 Tips for Beginning Sellers=469
Appendix II. The Top 12 Tips for Seasoned Sellers=471
Appendix III. The Top 8 Tips for Business Buyers=473
Appendix IV. Custom Database System=475
Database=476
Benefits and Disadvantages=480
Alternatives=481
Summary=482
Appendix V. Using Web Authoring Software=483
Multimedia and the Web=484
Composer=485
Chop It Off=494
Summary=495
Appendix VI. HTML Tutorial=497
Defining a Web Page=499
Markups Alphabetically=501
Anchors & Hyperlinks=524
Example Web Page=525
Viewing the Web Page Source=526
Summary=527
Appendix VII. Using Easy Image Software=529
Digitizing Photographs=530
The Digital Darkroom=530
File Formats=536
There's More=538
Summary=538
Index=539