영문목차
ACKNOWLEDGMENTS=ⅶ
INTRODUCTION=ⅸ
PART ONE. THE WHAT AND WHY OF STRATEGY INNOVATION=1
CHAPTER 1. Strategy meets Innovation=3
CHAPTER 2. STRATEGY INNOVATION IS MANAGING THE FUTURE=13
CHAPTER 3. STRATEGY INNOVATION IS NOT STRATEGIC PLANNING=28
CHAPTER 4. THE DISCOVERY PROCESS=38
PART TWO. A GUIDE FOR IMPLEMENTATION=55
CHAPTER 5. THE DISCOVERY PROCESS:THE MOEN STORY=57
CHAPTER 6. THE DISCOVERY PROCESS:STAGING PHASE=71
CHAPTER 7. THE DISCOVERY PROCESS:ALIGNING PHASE=106
CHAPTER 8. THE DISCOVERY PROCESS:EXPLORING PHASE=136
CHAPTER 9. THE DISCOVERY PROCESS:CREATING PHASE=185
CHAPTER 10. THE DISCOVERY PROCESS:MAPPING PHASE=211
PART THREE. ADVANCED STRATEGY INNOVATION=227
CHAPTER 11. MAXIMIZING THE DISCOVERY PROCESS=229
CHAPTER 12. FORMALIZING A STRATEGY INNOVATION SYSTEM=247
EPILOGUE THE FUTURE OF STRATEGY INNOVATION=269
GLOSSARY=273
RECOMMENDED READINGS=279
INDEX=283