영문목차
LIST OF CONTRIBUTORS=xi
PREFACE=xxi
ACKNOWLEDGMENTS=xxv
PART ONE. INTRODUCTION=1
CHAPTER ONE. Behavioral Economics:Past, Present, Future/Colin F. Camerer;George Loewenstein=3
PART TWO. BASIC TOPICS=53
REFERENCE-DEPENDENCE AND LOSS-AVERSION=55
CHAPTER TWO. Experimental Tests of the Endowment Effect and the Coase Theorem/Daniel Kahneman;Jack L. Knetsch;Richard H. Thaler=55
CHAPTER THREE. Mental Accounting Matters/Richard H. Thaler=75
PREFERENCES OVER RISKY AND UNCERTAIN OUTCOMES=104
CHAPTER FOUR. Developments in Nonexpected-Utility Theory:The Hunt for a Descriptive Theory of Choice under Risk/Chris Starmer=104
CHAPTER FIVE. Prospect Theory in the Wild:Evidence from the Field/Colin F. Camerer=148
INTERTEMPORAL CHOICE=162
CHAPTER SIX. Time Discounting and Time Preference:A Critical Review/Shane Frederick;George Loewenstein;Ted O'Donoghue=162
CHAPTER SEVEN. Doing It Now or Later/Ted O'Donoghue;Matthew Rabin=223
FAIRNESS AND SOCIAL PREFERENCES=252
CHAPTER EIGHT. Fairness as a Constraint on Profit Seeking:Entitlements in the Market/Daniel Kahneman;Jack L. Knetsch;Richard H. Thaler=252
CHAPTER NINE. A Theory of Fairness, Competition, and Cooperation/Ernst Fehr;Klaus M. Schmidt=271
CHAPTER TEN. Incorporating Fairness into Game Theory and Economics/Matthew Rabin=297
CHAPTER ELEVEN. Explaining Bargaining Impasse:The Role of Self-Serving Biases/Linda Babcock;George Loewenstein=326
GAME THEORY=344
CHAPTER TWELVE. Theory and Experiment in the Analysis of Strategic Interaction/Vincent P. Crawford=344
CHAPTER THIRTEEN. Behavioral Game Theory:Predicting Human Behavior in Strategic Situations/Colin F. Camerer=374
PART THREE. APPLICATIONS=393
MACROECONOMICS AND SAVINGS=395
CHAPTER FOURTEEN. Mental Accounting, Saving, and Self-Control/Hersh M. Shefrin;Richard H. Thaler=395
CHAPTER FIFTEEN. Golden Eggs and Hyperbolic Discounting/David Laibson=429
CHAPTER SIXTEEN. The Fair Wage-Effort Hypothesis and Unemployment/George A. Akerlof;Janet L. Yellen=458
CHAPTER SEVENTEEN. Money Illusion/Eldar Shafir;Peter Diamond;Amos Tversky=483
LABOR ECONOMICS=510
CHAPTER EIGHTEEN. Fairness and Retaliation:The Economics of Reciprocity/Ernst Fehr;Simon Gaumlchter=510
CHAPTER NINETEEN. Labor Supply of New York City Cab Drivers:One Day at a Time/Colin F. Camerer;Linda Babcock;George Loewenstein;Richard H. Thaler=533
CHAPTER TWENTY. Wages, Seniority, and the Demand for Rising Consumption Profiles/Robert H. Frank;Robert M. Hutchens=548
CHAPTER TWENTY-ONE. Incentives, Punishment, and Behavior/Uri Gneezy;Aldo Rustichini=572
FINANCE=590
CHAPTER TWENTY-TWO. Myopic Loss-Aversion and the Equity Premium Puzzle/Shlomo Benartzi;Richard H. Thaler=590
CHAPTER TWENTY-THREE. Do Investors Trade Too Much?/Terrance Odean=606
CHAPTER TWENTY-FOUR. Loss-Aversion and Seller Behavior:Evidence from the Housing Market/David Genesove;Christopher Mayer=633
PART FOUR. NEW FOUNDATIONS=657
CHAPTER TWENTY-FIVE. Case-Based Decision Theory/Itzhak Gilboa;David Schmeidler=659
CHAPTER TWENTY-SIX. Out of Control:Visceral Influences on Behavior/George Loewenstein=689
INDEX=725