영문목차
Preface
Acknowledgments
Introduction 1
Pt. 1 Introduction to Strategic Alternatives 9
Ch. 1 Value and Value Proposition 11
Ch. 2 External Strategic Alternatives 29
Ch. 3 Internal Strategic Alternatives 61
Pt. 2 The Macro View 93
Ch. 4 The Economic Filter 95
Ch. 5 The Strategic Filter 113
Pt. 3 The Operational Filter 143
Ch. 6 Introduction to Operational Filter 145
Ch. 7 DuPont Model 149
Ch. 8 Activity-Based Management 163
Pt. 4 The Valuation Filter 185
Ch. 9 Regression Analysis 187
Ch. 10 Components of Value 203
Ch. 11 Valuation 223
Final Thoughts 251
Bibliography 259
Index 261