영문목차
Preface to the Third Edition
Acknowledgments 000
Part One. An Overview of Intellectual Leveraging Strategy 000
Chapter 1
Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams 000
Part Two. Franchising as a Growth Strategy 000
Chapter 2
The Foundation of Franchising 000
Chapter 3
Developing the Operations and Training Programs 000
Chapter 4
Developing System Standards and Enforcing Quality Control 000
Chapter 5
Federal and State Regulation of Franchising 000
Chapter 6
Compliance 000
Chapter 7
Structuring Franchise Agreements, Area Development Agreements, and
Related Documents 000
Chapter 8
Protecting the Intellectual Property of the Franchise System 000
Chapter 9
Managing Disputes 000
Chapter 10
Developing Sales and Marketing Plans 000
Chapter 11
Taking Your Franchise Program Overseas 000
Chapter 12
Business and Strategic Planning for the Growing Franchisor 000
Chapter 13
Capital Formation Strategies 000
Chapter 14
Management and Leadership Issues in Building a Successful Franchising Organization 000
Chapter 15
The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues 000
Chapter 16
Special Issues in Mergers and Acquisitions 000
Chapter 17
Managing the Transfer and Renewal Process 000
Part Three. Alternatives to Franchising 000
Chapter 18
Strategic and Structural Alternatives to Franchising 000
Chapter 19
Structuring Licensing Programs and Agreements 000
Chapter 20
Joint Ventures and Strategic Alliances 000
Appendix. Resource Directory: List of State Administrators and
Agents for Service of Process 000
Index 000