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INTRODUCTION The Anti-American Century 1
PART ONE
CHAPTER 1 Tilting at Windmills 15
CHAPTER 2 The Queen of Branding 24
CHAPTER 3 Charlotte in Wonderland 34
CHAPTER 4 The Prince of Pollsters 43
CHAPTER 5 Measuring Distance in Kilograms 51
PART TWO
CHAPTER 6 Why Do They Hate Us? 63
CHAPTER 7 The Pictures in Their Heads 72
CHAPTER 8 The Business of America 84
CHAPTER 9 The Power of Brands 95
CHAPTER 10 Brand America 105
CHAPTE7 11 CEOs in Handcuffs 115
CHAPTER 12 Plague or Paranoia? 125
PART THREE
CHAFFER 13 In Search of Anti-Anti-Americans 141
CHAPTER 14 The Path to Happy 150
CHAPTER 15 Sink Roots, Don't Just Spread Branches 162
CHAPTER 16 Go Glocal 175
CHAPTER 17 Share Your Customers' Cares 187
CHAPTER 18 Stiff-Necked, Tree-Hugging Critics 201
CHAPTER 19 Share Your Customers' Dreams 213
CHAPTER 20 Myth America 223
CHAPTER 21 A Lever to Move the World 233
CHAPTER 22 Waging Peace 246
CODA The Last Three Feet 257
A NOTE ABOUT THE ENDNOTES 262
NOTES 263
ACKNOWLEDGMENT 289
INDEX 291