목차
Acknowledgments ……… vii
The Foundation ……… 1
Overview ……… 3
Motivation ……… 11
The Numbers You Need to Succeed ……… 19
Niche Marketing ……… 27
Getting the Appointment ……… 34
The Appointment ……… 48
Turning Prospects Into Clients ……… 59
The Wealth-Management Process for New Advisors ……… 75
Time Management for New Financial Advisors ……… 85
Taking It to the Next Level: Building a Million-Dollar Practice ……… 95
Balancing Clients and Prospects ……… 97
Getting More Assets from Existing Clients ……… 104
Leveraging Clients to Get New Ones ……… 110
Expanding the Client Relationship ……… 124
Your Natural Market ……… 135
Client Retention ……… 143
Time Management and the Client Associate ……… 155
Teams ……… 164
What Millionaires Need ……… 176
Beyond a Million-Dollar Practice ……… 186
Market Action Plans ……… 199
Seminars ……… 201
Event Marketing ……… 212
Networking ……… 223
Past Experience and Personal Contacts ……… 233
Adopt a Town ……… 241
BusinessOwners ……… 245
Professionals: Medical, Legal, and Sales ……… 251
Executives ……… 258
Influencers ……… 263
Diverse Markets: Women, Hispanics, and Asians ……… 270
Retirement Plans ……… 282
Retirees ……… 290
Money in Motion ……… 293
Mortgages ……… 299
Nonprofits ……… 305
Resources ……… 315
Index ………