목차
Preface xi
Acknowledgments xvii
PART I THE FRAME GAME 1
One Framing Innovation Framing: An Overview 3
"That's the Way We've Always Done It!"
"Let's Try Something Different!"
The Paradox of Paradox
Ideas in Search of Problems
"Framing" Framing
The Importance of Framing Innovation Strategically
Innovation Strategy vs. Tactics
Initiating Strategic Decision Making
Framing Innovation Challenges
Two Question Banks: Understanding the Strategic Terrain 27
Question Banks (Q-Banks)
A Step-by-Step Guide to 0-Banks
Three Challenge Banks: Generating Innovation Challenge Questions 44
Challenge Banks (C-Banks)
Four How to Write and Evaluate Innovation Challenge Questions 59
Criteria for Evaluating Innovation Challenges
Relatively Simple Challenge Framing
Moderately Complex Challenge Framing
Complex Challenge Framing
Preframed Generic Challenges
Five Constructing Conceptual Maps for Innovation Challenges 86
Mind Maps, Concept Maps, and Strategy Maps
Six How to Conduct Innovation Challenges 111
The Types of Innovation Challenges
Preparing for Innovation Challenges
Conducting Innovation Challenges
Working Through the Stages of Innovation Challenges
PART II AFTER THE GAME 127
Seven Idea Management and Creativity Software 129
The Evolution of Idea Management Systems
Idea Management Software Programs
Eight A Crash Course in Generating Creative Ideas: Individual Methods 153
Idea Generation Techniques
Individual Techniques Using Related Stimuli
Individual Techniques Using Unrelated Stimuli
Nine A Crash Course in Generating Creative Ideas: Group Methods 173
Brainstorming Techniques
Brainwriting Techniques
Ten Tips for Designing and Facilitating Brainstorming Retreats 192
Obtaining Buy-in from Stakeholders and Upper Management
Selecting an In-House Coordinator
Managing Expectations
Assessing Creativity Readiness
Creating an Idea Generation Agenda
Selecting a Location and Room Setup
Choosing Retreat Participants
Assigning Participants to Groups
Establishing Ground Rules
Controlling Pacing and Timing
Evaluating Data
Developing Action Plans
Planning Postretreat Activities
Conducting and Facilitating Problem-Solving Retreats
Eleven Evaluating and Selecting Ideas 211
Evaluation vs. Selection
Basic Guidelines
Technique Descriptions
Twelve Implementing Ideas 237
Importance and Nature of Implementation
Change and Implementation
Implementation Guidelines
Implementation Techniques
Bibliography 261
Index 265