영문목차
CONTENTS
Foreword, vii
by Jason Jennings, author of Think Big, Act Small; Less Is More; and Hit the Ground Running
Acknowledgments, ix
Introduction, xi
1 Prepare with Precision, 3
2 Qualify for the Pole Position, 35
3 Start Your Engine, 47
4 Lead the Way, 63
5 Deliver Problem-Solving-in-Motion, 85
6 Use Pit Stops Wisely, 107
7 Create Crew Excellence, 123
8 Design Your Strategy to Win, 143
9 Speed Up Brand Equity, 163
10 Innovate to Accelerate, 189
11 Progress Through Turns in the Track, 209
12 Finish with Focus, 221
Notes, 231
Index, 235