영문목차
CONTENTS
Preface xi
PART 1 Different Planets
CHAPTER 1 Messing with the Magic 3
PART 2 The Google Story
CHAPTER 2 Starting in a Garage 27
CHAPTER 3 Buzz but Few Dollars (1999-2000) 46
CHAPTER 4 Prepping the Google Rocket (2001-2002) 66
CHAPTER 5 Innocence or Arrogance? (2002-2003) 94
CHAPTER 6 Google Goes Public (2004) 105
CHAPTER 7 The New Evil Empire? (2004-2005) 121
PART 3 Google Versus the Bears
CHAPTER 8 Chasing the Fox (2005-2006) 143
CHAPTER 9 War on Multiple Fronts (2007) 169
CHAPTER 10 Waking the Government Bear 186
CHAPTER 11 Google Enters Adolescence (2007-2008) 199
CHAPTER 12 Is "Old" Media Drowning? (2008) 228
CHAPTER 13 Compete or Collaborate? 242
CHAPTER 14 Happy Birthday (2008-2009) 262
PART 4 Googled
CHAPTER 15 Googled 281
CHAPTER 16 Where Is the Wave Taking Old Media? 296
CHAPTER 17 Where Is the Wave Taking Google? 322
Acknowledgments 337
Notes 339
Index 373