영문목차
Preface=xi
Foreword=xiii
1. Marketing=1
Introduction=1
Market Segmentation=3
Additional Reading=5
Additional Reading=6
The Marketing Mix=6
Additional Reading=14
General References and Websites Related to Marketing=14
2. Economics=15
Introduction=15
Markets=16
Additional Reading=18
Additional Reading=19
Gross Domestic Product=20
Additional Reading=22
Inflation=22
Additional Reading=24
Exchange Rates=24
Additional Reading=26
Additional Reading=27
Additional Reading=29
Innovation and Economics=29
Additional Reading=31
General References and Websites in Economics=31
3. Corporate Strategy=33
Introduction=33
Business Portfolio Model=34
Additional Reading=37
Five Forces Model=37
Additional Reading=40
Resource-Based View of the Firm=41
Additional Reading=43
Delta Model=43
Additional Reading=49
General References and Websites in Strategy=49
4. Management and Leadership=51
Introduction=51
Team Structure=52
Additional Reading=55
Team Construction=55
Additional Reading=58
Leadership Dynamics=58
Additional Reading=62
Additional Reading=64
Change Management=65
Additional Reading=66
General References and Websites on Leadership and Management=66
5. Portfolio Management=67
Introduction=67
Common Traits=68
Additional Reading=69
Considerations in Portfolio Management=70
Additional Reading=71
Additional Reading=72
Additional Reading=73
Additional Reading=74
Models for Portfolio Management=74
Additional Reading=76
Additional Reading=77
Additional Reading=79
Additional Reading=81
Additional Reading=82
General References in Portfolio Management=82
6. Finance and Accounting=83
Introduction=83
Financial Statements=85
Ratios=90
Discounted Cash Flow=95
General References and Websites in Finance=101
7. Product Development=103
Introduction=103
Product Life Cycle=104
Additional Reading=107
Disruption(Disruptive Innovation)=107
Additional Reading=109
Adoption and Diffusion=110
Additional Reading=112
Discontinuities in the Product Life Cycle=112
Additional Reading=114
Dominant Design=114
Additional Reading=117
General References and Websites in Product Development=117
8. Operations=119
Introduction=119
Total Quality Management=120
Additional Reading=123
Variability=123
Additional Reading=125
Continuous Improvement=125
Additional Reading=128
Additional Reading=130
Additional Reading=133
Supply Chain Coordination : Information Sharing=133
Additional Reading=135
General References and Websites on Operations=135
9. Business Law=137
Introduction=137
Contracts=138
Additional Reading=139
Torts=139
Additional Reading=142
Intellectual Property=142
Additional Reading=145
Employment Law=145
Additional Reading=147
Additional Reading=148
General References and Websites with Articles on the Law=148
Web Based Supporting Resources=149
Index=151