영문목차
Preface : The Origin of the Book=vii
Acknowledgments=xi
1. FROM IDEAS TO ACTIONS
Using Big Data to Understand How Human Societies Evolve=1
What Is Social Physics?=4
A Practical Science=6
Big Data=8
A Rich Social Science=10
Plan for the Book=15
Data-Driven Societies : Promethean Fire=17
SPECIAL TOPIC : LANGUAGE=19
PART I. Social Physics
2. EXPLORATION
How Can We Find Good Ideas and Make Good Decisions?=25
Social Learning=29
Idea Flow=32
Idea Flow and Decision Making=34
Tuning Networks=38
Exploration=39
3. IDEA FLOW
The Building Blocks of Collective Intelligence=43
Habits, Preferences, and Curiosity=46
Habits versus Beliefs=55
Collectively Rational, Not Individually Rational=58
Common Sense=60
4. ENGAGEMENT
How Can We All Work Together?=62
Social Pressure=65
Digital Engagement=70
Subjugation and Conflict=75
Rules of Engagement=77
Next Steps=79
SPECIAL TOPIC : THE MATHEMATICS OF SOCIAL INFLUENCE=80
PART II. Idea Machines
5. COLLECTIVE INTELLIGENCE
How Patterns of Interaction Translate into Collective Intelligence=87
Measuring What You Manage=92
Productivity=93
Creativity=96
Improving Idea Flow=103
6. SHAPING ORGANIZATIONS
Social Intelligence Through Visualization of Interaction Patterns=105
Engagement=108
Exploration=112
Diversity=114
Social Intelligence=116
7. ORGANIZATIONAL CHANGE
Social Network Incentives Can Be Used to Create Instant Organizations and Guide Them Through Disruptive Change=120
Instant Organizations=124
Organizations in Stress=127
Trust=128
Next Steps=131
SPECIAL TOPIC : SOCIAL SIGNALS=131
PART III. Data-Driven Cities
8. SENSING CITIES
How Mobile Sensing Is Creating a Nervous System for Cities, Enabling Them to Become More Healthy, Safe, and Efficient=137
Behavior Demographics=140
Transportation=144
Health and Disease=145
Social Network Interventions=149
From a Digital Nervous System to a Data-Driven Society=153
9. CITY SCIENCE
How Social Physics and Big Data Are Revolutionizing Our Understanding of Cities and Development=155
The Social Physics of Cities=156
Social Ties in Cities=157
Exploring the City=160
Idea Flow in Cities=165
Designing Better Cities=167
Data-Driven Cities=170
Next Steps=171
SPECIAL TOPIC : DIGITAL NETWORKS VERSUS FACE-TO-FACE=172
PART IV. Data-Driven Society
10. DATA-DRIVEN SOCIETIES
What Will a Data-Driven Future Look Like?=177
The New Deal on Data=180
Enforcement=182
The Wild, Wild Web=183
Data-Driven Systems : Challenges=184
Social Physics versus Free Will and Human Dignity=189
11. DESIGN FOR HARMONY
How Social Physics Can Help Us Design a Human-Centric Society=193
Natural Law : Exchanges, Not Markets=199
Design for a Networked Society=203
Data for Development : D4D=212
Summary : Promethean Fire=215
Appendices
REALITY MINING=217
OPENPDS=225
FAST, SLOW, AND FREE WILL=235
MATH=241
Notes=265
References=279
Index=295