[Title Page]
Copyright
Preface / Joon-Kyung Kim
Contents
Summary 13
Chapter 1. Introduction 18
Chapter 2. E-Commerce in the Republic of Korea 24
1. Introduction to E-Commerce and Its Legalization in the Republic of Korea 25
1.1. Definition 25
1.2. Impact and Issues 27
1.3. International Discussion and Legalization in Korea 33
2. Current State of E-Commerce in the ROK 37
3. Process of Establishing E-Commerce Infrastructure in the ROK 46
3.1. Broadband Networks 46
3.2. Security 49
Chapter 3. Electronic Authentication Policy in the ROK 54
1. Public Authentication 56
1.1. Background 56
1.2. Means of Promoting Public Authentication 57
1.3. Details 64
2. Other Policies on Authentication 65
2.1. I-Pin and My-Pin 65
2.2. OTP 74
3. Evaluation 76
Chapter 4. Consumer Protection Policy in the Republic of Korea 84
1. Importance of Consumer Protection in E-Commerce 85
2. Consumer Protection Laws in the Republic of Korea 87
2.1. Consumer Basic Law 87
2.2. Act on the Regulation of Terms and Conditions 92
2.3. Act on the Consumer Protection in Electronic Commerce, ETC. 96
3. Act on the Consumer Protection in Electronic Commerce 100
3.1. Purchase Safety Service 100
3.2. Guidelines for Online Vendors on the Provision of Product Information 102
3.3. eTrust Certification System 103
3.4. Consumer Damage Relief System 105
3.5. E-Commerce Mediation Committee 106
3.6. Evaluation 111
Chapter 5. Conclusion 118
References 123
[Back Cover] 126
Table 2-1. Domestic E-Commerce Market Size and YoY Growth Rate 39
Table 2-2. Domestic E-Commerce Transactions by Industry and YoY Growth Rate 40
Table 2-3. Online Shopping Mall Transactions by Item and YoY Growth Rate 41
Table 2-4. Market Size of Retail Services by Categories 43
Table 2-5. The Number of Imports via E-Commerce, YOY Growth Rate 44
Table 2-6. The Number of Imports via E-Commerce, Amount 45
Table 3-1. The Designation Date of Institutions 63
Table 3-2. The Comparison Between Existing Identity Verification Process... 68
Table 3-3. The Comparison Among Residency Registration Code, i-PIN,... 73
Table 3-4. The Current Status of Accidents in Domestic Electronic Finance 74
Table 3-5. The Transaction Amounts for Each Security Rating 75
Table 3-6. The Current Status of Use of i-PIN 81
Table 4-1. The Status of Turnover of On-Line Shopping 111
Table 4-2. Recommendation to Coordinate Per Year and the Status of Coordination 113
Table 4-3. Dispute Resolution Trends 115
Table 4-4. The Trends of Dispute Counselling per Category 116
Figure 2-1. Internet users and online shopping 37
Figure 2-2. The Size of Domestic Mobile Shopping Market 38
Figure 3-1. The Process of E-Authentication 63
Figure 3-2. The Flow of E-Authentication Using Banks 64
Figure 3-3. The Flow of E-Authentication Using Securities Firms 65
Figure 3-4. The Increase in Complaints of Personal Information 66
Figure 3-5. Verification of i-PIN 69
Figure 3-6. The Pattern of my-PIN 72
Figure 3-7. My-PIN Verification 73
Figure 3-8. The Leak in E-Authentication Certificates 77
Figure 3-9. The Number of Incidences in Pharming 78
Figure 3-10. The Trend of E-Authentication Users 79
Figure 3-11. The Trend of Online Shopping Transactions 79
Figure 4-1. eTrust Authentication Process 104
Figure 4-2. Business Cooperation with Faire Trade Commission 108
Figure 4-3. Business Cooperation with Anti-Corruption... 109
Figure 4-4. Business Cooperation with Korean National Police... 109
Figure 4-5. Business Cooperation with Content Dispute Resolution Committee 110
Figure 4-6. Business Cooperation with Dispute Settlement Organization 111
Figure 4-7. A turnover and Growth Rate of On-Line Shopping 112
Figure 4-8. 2014 Recommendation to Coordinate and Status of Coordination 114
Figure 4-9. The Trends of Dispute Resolution per Year 115
Figure 4-10. The Status of Dispute Counselling by Category in 2014 117