Introduction01 Knowing your questionnaire objectives before you begin02 Which is the appropriate data collection media?03 How to plan a questionnaire04 An overview of question types05 Understanding different data types created by questions06 Selecting and creating appropriate rating scales07 Asking behavioural questions for the best data08 Measuring attitude and image: issues and solutions09 Writing effective questions10 Creating a questionnaire for an online survey11 Engaging respondents in online surveys12 Creating a questionnaire for interviewers or paper self-completion13 Comparing questionnaire capabilities in online survey systems14 How to pilot a questionnaire15 Ethical issues when writing a questionnaire16 Understanding social desirability bias in question responses17 Building and designing questionnaires for international surveysAppendix 1Appendix 2ReferencesIndexBackcover