PART I. INTRODUCTIONChapter 1. Doctrines, alternatives and the first amendmentPART II. TRADEMEARK AND UNFAIR COMPETITION LAWChapter 2. The nature and function of trademarksChapter 3. Establishing trademark rightsChapter 4. Causes of actionChapter 5. Defenses and limitations on rigthsChapter 6. Secondary liability and remediesPART III. THE RIGHT OF PUBLICITYChapter 7. The right of publicityPART IV. CONFIDENTIAL INFORMATION AND IDEASChapter 8. Trade secret lawChapter 9. Protecting ideasPART V. PATENT LAWChapter 10. Patent protection for inventionsChapter 11. Inventiorship, ownership, and prosecutionChapter 12. Patent infringement, defenses, and remediesPART VI. COPYRIGHT KAWChapter 13. Introduction and a short historyChapter 14. The subject matter of copyrightChapter 15. Ownershiop, assignment, and licensing of copyrightsChapter 16. Exclusive rightsChapter 17. Fair usePART VII. PREEMPTIONChapter 19. Preemption of state law by federal patent and copyright law