INTRODUCTIONABOUT THE AUTHORTABLE OF CASESCHAPTER 1. THE CONCEPT OF A RIGHT OF PUBLICITYCHAPTER 2. PRIVACY AND PUBLICITY : ORIGIN AND DISTINCTIONSCHAPTER 3. THE MODERN RIGHT OF PRIVACYCHAPTER 4. THEORY AND POLICY SUPPORTING THE RIGHT OF PUBLICITYCHAPTER 5. REQUIREMENTS OF A RIGHT OF PUBLICITY ACTIONCHAPTER 6. POST-MORTEM RIGHT OF PUBLICITYCHAPTER 7. COPYRIGHT PREEMPTION AND THE EFFECT OF LICENSINGCHAPTER 8. FALSE ENDORSEMENT AND FALSE DESIGNATION OF ORIGINCHAPTER 9. FAIR USE OF CELEBRITY NAMES, IMAGES, AND LIKENESSESCHAPTER 10. THE FUTURE OF THE RIGHT OF PUBLICITY APPENDIX. CHART OF THE FIFTY STATE'S RIGHT OF PUBLICITY LAWSINDEX