1 The Jewish Heritage BusinessInterludePART I Looking for Bubbe2 Mszczonow and Lodz: Heritage Entrepreneurship3 Mostyska, Lviv, and Kiev: Double Erasures4 London: Heritage Tourism Unpacked in the Jewish Diaspora5 New York: Immigrant Heritage in the Jewish DiasporaPART II Going Back6 Berlin: A Holocaust Cityscape7 Budapest, Bucharest, and Belgrade: Postwar Nationalism and Socialism8 Krakow and Warsaw: Troubling Paradigms