PrefaceAcknowledgments1: Determining Need, Message, and Audience2: Secrets of Effective Communication3: Working with the Power of Statistics4: Methods of Measurement: Surveys5: Methods of Measurement: Focus Groups6: Presenting Data to Get ResultsAppendix A: Survey ChecklistAppendix B: Focus Group ChecklistAppendix C: Data Presentation ChecklistAppendix D: Birmingham Public Library Patron SurveyAppendix E: Sample Student Survey, Robert E. Lee High SchoolAppendix F: Sample Teacher Survey, Robert E. Lee High SchoolAppendix G: Westborough Public School Library Survey (Faculty)Appendix H: Sample Survey Results for AnalysisBibliographyIndex