01 It’s an Amazon world02 Why Amazon is not your average retailer: introduction to retail strategy03 The Prime ecosystem: redefining loyalty for today’s modern shopper04 Retail apocalypse: reality or myth?05 End of pure-play e-commerce: Amazon’s transition to bricks and mortar retailing06 Amazon’s grocery ambitions: create a platform to sell you everything else07 Whole Foods Market: a brave new era08 A private label juggernaut: here comes the squeeze09 Technology and frictionless retail10 AI and voice: the new retail frontier11 Store of the future: how digital automation will enrich the customer experience12 Store of the future: shifting from transactional to experiential13 Retail fulfilment: winning the customer over the final mile14 The last-mile infrastructure15 Conclusion: peak Amazon?Index