IntroductionPart I Identifying, Cultivating, and Empowering SupportersCh 1 Surfacing the LibraryCh 2 Insights into Voter Attitudes about LibrariesCh 3 Radicalizing Americans about LibrariesCh 4 Librarian as CandidateCh 5 Library as CauseCh 6 Creating a Fundable PlanCh 7 Building Partnerships and Joining CoalitionsCh 8 Relationship-Building with People Who (Should) CareCh 9 Defining Audiences of Potential SupportersCh 10 Messaging for Funding SupportCh 11 Understanding Engagement with Supporters and ActivistsPart II Getting to Election DayCh 12 Transitioning to the Informational Communications CampaignCh 13 Where Problems Come FromCh 14 Why Libraries LoseCh 15 Steps in the Informational Communications CampaignCh 16 Ideal 36-Month Campaign from "Before the Ballot" to Election DayConclusion: Everyday CampaigningIndex