IntroductionPart 1: The AI foundation 01: Changing landscape - Customer behaviours and expectation 02: The digital transformation - From messaging to experiences 03: Infinite data - Driving better outcomes 04: Infrastructure - The need for a foundationPart 2: The AI activation 05: Artificial intelligence - The what and why of the AI revolution 06: The SUPER framework - A superhuman strategy 07: Speed - Facilitating work processes 08: Understanding - Revealing and mastering deep insights 09: Performance - Measurement and optimization 10: Experimentation - Actionable curiosity 11: Results - Business transformationPart 3: The AI future12: Where to start 13: Security, privacy and ethics 14: Yesterday, tomorrow and today 15: Next-Gen creativity - Improving the human experience 16: The AI-infused future - Transforming the worldNotesIndex