About the authorAcknowledgementsPrefaceIntroductionPART ONE Know yourself01 Continuous personal development02 Drive and passion03 Interpersonal skills04 Bravery05 Your personal network06 Inspirational leadership07 Self-care and mental wellbeingPART TWO Know your business08 Product09 People and culture10 Productivity11 Annual results12 Commercial focus13 Markets and channels14 Technology15 Purpose and valuesPART THREE Know your industry16 Competition17 Business environment18 Rules and regulations19 Trends and forecasting20 Where's the talent?21 Workforce planningPART FOUR Know your profession22 Professional accreditation23 Responsibilities24 Advisory bodies and resources25 Career framework26 Professional development27 Development of the profession28 The future of workIndex