About the authorAcknowledgements 01 The Al wake-up call: the strategic transition of marketing02 The personalization paradox: global appetite for AI and the changing customer journey03 Transformational marketing and AI in tourism: a glimpse at the Asia Pacific region04 Transformational marketing and AI in Europe: case studies from telecoms, banking and built environment05 Transformational marketing and AI in North America: case studies from banking and retail06 Transformational marketing and AI in technology and venture capital - with a special focus on the Middle East07 Framework for success: democratization of AI08 The new marketing paradigm: reinventing the role of marketing, ethics and transparency09 The future of marketing has arrived: Al's wider impact on education, policy and politicsBibliographyIndex