List of figuresForewords to second edition Foreword to first editionAbout the authorAcknowledgmentsIntroduction 01 Lessons learned at Ikea02 What is category management?03 Leading category sourcing04 The hunt is on05 Where is the money?06 Creating value07 The moment of truth08 Control performance and create more value09 Different categories and other perspectives10 From theory to practice11 Success or failure?Appendix Tools and modelsNotesReferences and further readingIndex