About the authorAcknowledgementsForeword by Brian SolisDedication01 Marketing is deadKnow your audience ? who are they and what channels are they on?What value do you bring to your intended audience?Who are your references?Who has perceived influence among your target consumers and how can you align with them?Create your own influenceReferences02 Stranded in a digital oceanGetting social media users to engageBe where your customers areAnalyze what content worksLess promotion, more interactionReferences03 How to be savage AF ? like RandyBe likeable but be a savageFinding your brand mentionsFinding your brand mentions alongside competitor brandsFinding your competition’s mentions in specific contextsUsing industry mentions to find prospective customersMonitoring reviews of your brandEngaging with your competitors’ social media adsStrategies to change how your company is perceived on social mediaReferences04 Don’t be mad at Facebook; you just suck at marketingDon’t hate Facebook ? get better at marketingUnderstanding Facebook’s algorithmTypes of content to avoid posting on FacebookHow to growth hack your Facebook contentCreate content that convertsConducting an audit of your Facebook pagesReferences05 Swipe right: sales and marketing is no different from finding your match on TinderThe start of SnapchatDon’t overly rely on platformsLiving in a Tinder worldCarefully map out your story, aka ‘storyboarding’Write short one- or two-sentence captionsAsk open-ended questions to maximize engagementDitch stock photography and replace it with real-life user-generated momentsMarketing is like datingReference06 Growth hacking your way to greatnessCheating isn’t winningGrowth hackingFacebook GroupsLinkedIn GroupsFacebook Watch PartyNative bloggingHow to frame content for maximum engagementCreate Instagram and Twitter podsAutomate engagement with bots07 Marketing lessons from social media giants DJ Khaled and Kim Kardashian WestFive key points for social media successTen steps to telling the perfect storyReference08 Transforming your advocates into the faces of your brandWhy does employee advocacy really matter?Getting buy-in throughout the companyKeys to successful employee advocacy program rolloutsHow to keep up momentum after launchingReferences09 Judgment day: the battle of AI versus humansMachine learningPredictive analyticsArtificial intelligenceThe future is happening nowBuying ‘fake’ followers and ‘fake’ engagementFollowing and unfollowing tacticsAuto-like and auto-commentReferences10 The power of personality and persuasionMeet ‘The 5Ps of Success’Add rich media contentUpdate often and monitorJoin LinkedIn GroupsFind relevant groupsIntroduce and engageCreate industry thought leadershipCreate video contentHave a plan and be consistentYou can’t post once a day and walk awayEach channel requires its own strategyWhat to do in-between postsReference11 Bringing it all togetherHow to hack the Facebook algorithmCracking the code on InstagramTurn customers and employees into advocatesHave a strategy for each platformTools to useFAQsAbove all, be social12 The new frontierEvolve or dieHow to continue to engage new audiencesMillennials and the C-suiteThe platformsFinal thoughtsThe new marketing departmentCreate your influencersConversational marketingConclusionReferencesIndex