Preface ixAcknowledgments xiIntroduction xvChapter 1 Change of Scenery 1Chapter 2 Find a Partner 9Chapter 3 Unite People with Common Interests 17Chapter 4 Make It Easy for Them 25Chapter 5 Meet a Need 31Chapter 6 Target Your Audience 43Chapter 7 Get Quirky 51Chapter 8 Encourage Activism 61Chapter 9 Meet them Where They Are 71Chapter 10 Short on Time 79Chapter 11 Put it Online 85Chapter 12 Get Them Meeting at an Early Age 91Conclusion 99Resources 101Index 107