List of contributorsPreface1 Media economics research: a history of the field2 Advancing media economics research through theory3 Research traditions in media economics4 Global digital networks and global media systems: an economic perspective5 Consumer demand and audience behavior6 Economics of information and cultural goods7 Technological dimensions and media economics8 News media viability9 Industry organization, media management and media economics10 Social and ethical aspects of media economics research11 Challenges and opportunities in media economics researchIndex