Introduction1 Kittens in Context2 "I've Heard People on TikTok Love This": Attention as Materiality and Looking Relation3 Beyond Doomscrolling in an Internet of Cute4 "You Can't Buy Happiness, but You Can Rescue It": Neoliberal Pets and Animals5 Feels Good, Man: Collisions, Collusions, and Cloaks in Pet and Animal Social Media6 Nature Is Healing, We Are the Virus: Beyond SignifiersAppendixAcknowledgmentsNotesBibliographyIndex