List of Figures
List of Tables
Preface
About the Editors
Contributors

Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs
Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making
Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators
Chapter 4 Prediction of Marketing by the Consumer Analytics
Chapter 5 Web Analytics for Digital Marketing
Chapter 6 Smart Retailing: A Novel Approach for Retailing Business
Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies
Chapter 8 Smart Retailing in Digital Business
Chapter 9 Business Analytics and Performance Management in India
Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna

Index