Foreword by Stephen KellyAbout this BookAbout the AuthorsAcknowledgementsSection ONE: Introducing account-based growthChapter 01: The case for account-based growthChapter02: Account-based growth in practiceSection TWO: Aligning internally for growthChapter 03: Account prioritization and resource allocationChapter04: Integrated account business planningChapter05: Managing data, technology and operationsChapter06: Leadership, culture and changeSection THREE: Engaging externally for growthChapter 07: Account management and salesChapter08: Account-based marketingChapter09: Customer successChapter10: Executive sponsorship and engagementSection FOUR: Account-based growth assessment toolChapter 11: How does your company stack up?ReferencesIndex