Contributors1. Doing ethnography: introduction2. Notes and poetry from the field: a fieldwork diary3. Observation: on the importance of being there4. How to shadow organizing5. Autoethnography6. To look at the world from the Other’s point of view: interview7. Inter-ethnography: from individual beings to collective becoming8. Media analysis: on the importance of everyday images9. Reading and interpreting social media: exploring positive emotional expressions in organizing10. Autoethnography through the folk tale lens11. Ethnography meets storytelling: a marriage made in heaven12. In search of openness to the ethnographic analysis of work: early organisational anthropology an13. Learning to see the wood through the trees as a PhD ethnographerIndex