AcknowledgmentsAbout the AuthorIntroductionChanges from the First Edition1 On EthnographyA (Very) Brief History of EthnographyWhy Ethnography?Ethical Issues in Ethnographic WritingFieldnotes2 On StorytellingTypes of TalesCreative Nonfiction in EthnographyWhat Makes a Story Great?Story ArcsVignettesEvocative StorytellingVulnerability in WritingReflexivity and Diffraction3 On Technical ConsiderationsWriting RitualsAcademic FanfictionThe Art of the SentenceFirst, Second, or Third PersonActive/PassiveThe Trouble with AdverbsAudienceShow, Don't TellVoiceWriting the Voices of Our ParticipantsCharactersConversationsMetaphorically SpeakingIntegrating the Literature4 On RefinementEditingOn Sounding SmartWhat to Call This Thing?5 On Writing as ProcessGetting StartedWriting as ProcessWriting as InquiryDoing the UnstuckThe Panic AttackFraming and PublishingRevise and ResubmitWriting to Connect, Writing for Social ChangeAppendix: Writing PromptsReferences