About the AuthorChapter - 00: IntroductionChapter - 01: How to think about and approach e-commerce growthChapter - 02: Collaborative cross-functional growthChapter - 03: Brand core – the foundation for growthChapter - 04: Consumer behaviourChapter - 05: Customer dataChapter - 06: Customer acquisitionChapter - 07: Retention for long-term growthChapter - 08: Audience and community building – why high-growth e-commerce brands are publishersChapter - 09: Lifecycle marketing and personalized experiencesChapter - 10: Search engine marketingChapter - 11: Paid social advertisingChapter - 12: Channel marketingChapter - 13: Product development cycles for growthChapter - 14: How to cultivate a culture of experimentationChapter - 15: Alternative but effective routes to e-commerce growthChapter - 16: Finance – what you should know and an overview for growthChapter - 17: Tracking success – team makeup and key metricsChapter - 18: Develop your growth roadmapIndex