ForewordAcknowledgmentsChapter - 00: Introduction – A New Old StoryChapter - 01: Content, Marketing, and Strategy – Maximizing Marketing’s PotentialChapter - 02: The Three Pillars – Understanding the Fundamental Elements of a Successful Content Marketing StrategyChapter - 03: Designing a Strategic Purpose – Assembling Teams, Charters, and Clear ResponsibilitiesChapter - 04: The Content Marketing Operating Model – Building a Governance Frame, Process, and Repeatable ApproachChapter - 05: Understanding Audiences – Engaging and Subscribing Audiences Is the Heart of Content MarketingChapter - 06: The Product Management of Content – Creating Differentiating Content MarketingChapter - 07: Finding Story – Structure Your Story Before You Create the ContentChapter - 08: Measurement By Design – Developing the Right Return On Your InvestmentChapter - 09: Story Mapping – Writing the Road Map to Your Content Marketing StrategyChapter - 10: Conclusion – Forecasting the Future of Content Marketing StrategyIndex