Preface vii
Introduction 1
ON MAINSTREAMING 13
From Going Dark to Going Mainstream
CREATING SUBCULTURES 19
Undercover with Incels
CULTIVATING NETWORKS 47
Among Climate Change Deniers
BOOSTING ALT-MEDIA 81
Inside White Lives Matter
PROVOKING BACKLASHES 115
An Investigation of Transphobia
PERSUADING THE MASSES 141
Inside the Anti-Vax Networks
WAGING PROXY WARS 175
Russia’s Battle Against Liberalism
WHAT CAN WE DO? 201
Five Experts, Fifteen Solutions 223
Acknowledgements Notes 225