Chapter 1 Introduction1.1 Research background2.2 Research purpose1.3 Research significance1.4 Outline1.5 Statement of originalityChapter 2 Literature Review2.1 Media convergence2.2 Co-opetition2.3 Theoretical framework of this studyChapter 3 Methodology3.1 Research orientation3.2 Press Group G: A case study3.3 Research methods3.4 Research processChapter 4 Research Findings on the Convergence of Ownership4.1 The key element of the convergence of ownership4.2 The changing ownership as non-commercial and commercial company4.3 The ownership convergence as a public corporation4.4 The co-opetition in ownership convergenceChapter 5 Research Findings on the Convergence of Technology5.1 The key element of the convergence of technology.5.2 Technological innovation5.3 Approaches to further technical innovation in the process of media convergence5.4 The co-opetition between different methods of technological innovationChapter 6 Research Findings on the Convergence of Tactics6.1 The key element of the convergence of tactics6.2 Tactical types6.3 The approaches to deal with different types of tactics6.4 Co-opetition in the tactics of adopting new techniquesChapter 7 Research Findings on the Convergence of Structural Organization7.1 The key element of the convergence of structural organization7.2 The adjustment of the structural organization through media convergence7.3 Co-opetition in the convergence of structural organization7.4 The future development plan for the convergence of structural organizationChapter 8 Research Findings on the Convergence of News Production8.1 The key element of the convergence of news production8.2 The transition of news production system8.3 The co-opetition of the digital news production system8.4 The primary productive force of the convergence mediaChapter 9 Conclusions and Discussions9.1 The ownership convergence9.2 The technology convergence9.3 The tactics convergence9.4 The structural organization convergence9.5 The news production convergence9.6 The research conclusions9.7 Research limitationsReferencesAppendices