Contents
Foreword 5
Executive summary 7
1. British Road Safety in Context 10
Our road safety record 10
Road user groups 11
Embracing devolution: moving beyond top-down targets 12
Reducing casualties by supporting positive choices 13
Harnessing technological innovation: future proofing our safer road system 13
Responding to shifting demographics 14
Safe systems approach 15
2. Our Priorities for Improving Road User Safety 17
Safer learning and road behaviours 18
Better testing and licensing 19
Increased road user awareness 20
Safer vehicles and equipment 21
Fairer and more responsive insurance 23
More intelligent and effective enforcement 23
3. Incentivising and Supporting Others 25
Investment in safe infrastructure 25
Supporting local innovation and efficiency 26
Emergency services 27
Encouraging better occupational road safety, fleet management and procurement 28
Working in partnership 28
Annex A: Our High Level Delivery Timetable 29
4. References with full web links 33
Figure 1. Road deaths per million population in selected countries: 2013 & 2014 10
Figure 2. Reduction in British road deaths (2005-2014) 11
Figure 3. Comparative vulnerability of different road user groups 12