Title page
Contents
STUDENTS SENT TEXT MESSAGES WERE NO MORE LIKELY TO ENROLL OR PERSIST IN COLLEGE THAN WERE OTHER STUDENTS 7
MESSAGING WENT AS PLANNED, BUT THE INFORMATION STUDENTS AND ADVISORS HAD MAY HAVE BEEN AMONG THE FACTORS THAT LIMITED ITS EFFECTIVENESS 10
REFERENCES 20
ACKNOWLEDGEMENTS 23
Boxes
Box 1. Overview of the Evaluation Design 6
Exhibits
Exhibit 1. How Text-Message-Based Advising May Improve College Enrollment and Persistence 4
Exhibit 2. College Transition Messaging Focused on Three Types of Supports 7
Exhibit 3. Sample College Transition Messages 7
Exhibit 4. Impact of College Transition Messaging on Enrollment 9
Exhibit 5. Impact of College Transition Messaging on Persistence into the Second Year after High School 10
Exhibit 6. Each Message Was Sent to More Than Three-Quarters of Students in the Messaged Group 11
Exhibit 7. Advisor-Student Text Exchange From Message on Financial Aid Options 12
Exhibit 8. Most Students Discussed Important College Topics With Counselors at Their High Schools 13
Exhibit 9. Summary of Accumulating Evidence on the Effectiveness of Text-Message-Based Advising 14