Title page
Contents
1. Overview 4
1.1. Summary of methodology 4
2. Scoping research 6
2.1. Rapid evidence review 6
2.2. AI Taxonomy to build sample for the quantitative survey 6
2.3. Industry expert interviews 7
3. Quantitative Survey 9
3.1. Survey and questionnaire development 9
3.2. Fieldwork 9
3.3. Fieldwork outcomes and response rate 11
3.4. Data processing and weighting 13
3.5. Workforce-level estimates within the surveyed firms only 13
3.6. Rounding of percentages from the survey estimates 13
4. Qualitative research 14
4.1. Overall breakdown of interviews 14
4.2. Sample quotas 15
4.3. Recruitment approach 16
4.4. Fieldwork 17
4.5. Analysis 18
4.6. Interpreting qualitative findings 18
5. Job vacancies analysis 19
5.1. Search approach 19
5.2. Metrics analysed 21
5.3. Strengths and limitations of this approach 21
6. Recommendations workshop 23
7. Acknowledgements 24
Appendix A: Questionnaire 25
Appendix B: Topic guide for employers (AI firms, non-AI firms and public sector) 43
Appendix C: Topic guide for Employees 49
Appendix D: Topic guide for Aspiring Employees 52
Appendix E: Topic guide for Recruiters 55
Appendix F: Topic guide for Universities & Training Course Providers 59
Appendix G: Inclusion/exclusion criteria for job vacancies analysis 63
Table 1. Fieldwork outcomes and response rate calculations 12
Table 2. Number of interviewees by type 14
Table 3. Breakdown of sample: businesses 15
Table 4. Breakdown of sample: individuals 16
Table 5. Number of job postings by skills cluster 19
Table 6. Number of job postings by Job title 20