Title page
Contents
Ministerial Foreword 4
Executive Summary 6
Chapter 1. The Framework 9
Introduction 11
Aims and objectives 17
Approach to delivery 18
Working in partnership 20
The Tourism Sector Deal 22
Chapter 2. A Swift Recovery 23
Reopening safely 23
Supporting businesses 28
Stimulating demand 32
Chapter 3. Building Back Better 39
Growth in every nation and region 39
Innovation and resilience 47
Skills 49
Sustainability 51
Inclusivity 54
Supporting business events 56
Chapter 4. Next Steps 60
Boxes
Box 1. Overview of the tourism sector 10
Box 2. The impact of COVID-19 on the tourism sector in numbers 14
Box 3. Tourism as a catalyst for the UK's film, heritage, sports and music sectors 20
Box 4. The Discover England Fund - showcasing England's world class visitor offer 31
Box 5. Supporting recovery in London 34
Box 6. 2022 as a springboard for promoting the UK at home and abroad 36
Box 7. The World's Meeting Place 38
Box 8. Petersborough Towns Fund Case Study 41
Box 9. England's North East: a vision for the future 45
Box 10. Industry engagement on skills 49
Box 11. The Heritage Sector 53
Box 12. Business Events Case Study 57